Engine Yard, Inc.

S01E44: Vince Baskerville

October 14, 2011

• 0:30 – About TripLingo
• 1:55 – Vince’s role at TripLingo
• 3:28 – Metrics used in UX
• 4:49 – A/B testing for the TripLingo mobile platform
• 6:30 – Finding a balance between design and code
• 7:32 – Business-agile: One step ahead, no more, no less
• 9:21 – Life before TripLingo
• 10:30 – UX for the web versus mobile UX
• 11:37 – Why Vince loves mobile
• 4:18 – Resources for those interested in UX
• 17:05 – Understanding the user experience

Links * "TripLingo":http://www.triplingo.com * "Agile Software Development":http://en.wikipedia.org/wiki/Agile_software_development * "Crazy Egg":http://www.crazyegg.com/ * "Kiss Metrics":http://www.kissmetrics.com/ * "Kiss Insights":http://www.kissinsights.com/ * "Morehouse College":http://www.morehouse.edu/ * "Smashing Magazine":http://www.smashingmagazine.com/ * "Steven Krug, Don’t make me think":http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758/ref=pd_bxgy_b_img_b * "Steven Krug, Rocket surgery made simple":http://www.amazon.com/Rocket-Surgery-Made-Easy-Yourself/dp/0321657292

More about Vince Baskerville * "Twitter":http://twitter.com/#!/whoisvince * "Linkedin":http://www.linkedin.com/in/whoisvince