The Facebook App Economy

Much has been written about the growth of Facebook, and its recent IPO made us all well-aware of the value and power of the popular social platform. But what about Facebook apps? Did you know that Facebook app development is an industry in and of itself? And a big industry, at that. In fact, last year, Facebook apps contributed more than 15 billion dollars to the US economy--and more than 20 million Facebook apps are installed per day.

A growing number of businesses are realizing that in order to connect with customers, they need to make their brands social. And in order to do that, they integrate with the Facebook API in order to develop and build Facebook applications. In the following infographic, we unveil the numbers behind the Facebook app economy--which, it turns out, can be quite lucrative.